Blog
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Designer and developer
How yellow went from sacred saffron and imperial robes to toxic Victorian pigments, caution tape, and a headache for UI contrast.
Designer and developer
How to build retro-inspired color palettes that feel vintage without looking dated, decade by decade, from 70s Kodachrome to Y2K chrome.
Designer and developer
How to build warm UI color systems, with golden hour palettes that feel approachable without dating your interface.
Designer and developer
How black, white, and purple came to stand for grief around the world, and why the colors of mourning are starting to change.
Designer and developer
How food delivery apps changed their color strategies in 2026, why many are moving away from red, and what is replacing it.
Designer and developer
How luminance anchoring lets a color system hold up in sunlight, office light and a dim cafe, with palettes and a token setup to match.
Designer and developer
How afterimages work, why your brain produces them, and what that means for the colors you put on screens, slides, and logos.
Designer and developer
How fintech startups can build color systems that look credible from day one and help turn first-time visitors into customers.
Designer and developer
How IKEA uses color psychology to slow you down, keep you in the store and lead you into impulse purchases you never planned.
Designer and developer
How the Bezold Effect lets one color change shift the feel of an entire UI, and how to test and design for it.
Designer and developer
Gen Z beauty brands have swapped minimalism for acid greens, ultraviolet and chrome. Here is the palette logic behind the dopamine color trend of 2026.
Designer and developer
How Coca-Cola made red the color of Christmas with a marketing campaign that started during the Great Depression.