Blog
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Designer and developer
How supermarkets use color psychology and lighting to steer your purchases, and the tactics behind the choices you think are yours.
Designer and developer
How Pantone's ink-matching system ended up setting taste and fashion trends across six continents.
Designer and developer
How political campaigns use color psychology to influence voters, and what the research says about red, blue, and everything in between.
Designer and developer
How color temperature creates an illusion of depth, and why warm colors advance and cool colors recede in both painting and interface design.
Designer and developer
How Netflix's color system tells you a show's genre before you have read a single title.
Designer and developer
How hospital design went from sterile white to peach and wood paneling and back again, and what each swing was reacting to.
Designer and developer
Five earthy color palettes tuned for OLED screens, and why your muted design looks different on a self-emissive display in 2026.
Designer and developer
How Swiss Federal Railways built a design system around one red and kept it consistent for 75 years, from enamel signs to dark mode.
Designer and developer
Five muted duotone palettes for 2026, the color theory that separates a dated duotone from a modern one, and a framework for building your own pair.
Designer and developer
How emergency app designers choose colors that still work during panic, why traditional alert palettes fail, and what helps users in a crisis.
Designer and developer
How neo-brutalist color works in 2026 UI design, and the loud, clashing color rules that help a product stand out from bland design trends.
Designer and developer
How LEGO's tightly governed color palette, cut back hard after its early-2000s crisis, and the rules that guard it built one of the most recognizable brand identities in the world.